About Us

A 501 (c) 3 organization founded in 2013.

Our mission is to support, create and inspire local cultural opportunities.

We believe that culture defines and encourages a sense of community and enhances our daily lives.

With scenic and peaceful natural beauty, the Lake Geneva area has long been a home to many talented artists, writers, and musicians.


Williams Bay Fine Art & Fine Craft Fest (formerly Art in the Bay)

This juried fine art show was established in 1976 and is the oldest and longest running art show in Walworth County.  Each year this event brings several thousands of visitors to the quiet hamlet of Williams Bay to view and have the opportunity to purchase world class, local fine art.

The Fine Art Fest provides college scholarships to talented Williams Bay High School students.

2019 Visual Art $1,000 Scholarship Winners

Interested artists can click on the Williams Bay Fine Art & Fine Craft tab to download an application.  For more information on this program, please contact Marijo Petullo at wbfineartfest@gmail.com, or use the Contact form below.

The Williams Bay Community Chorus  “Bay Singers”

The Williams Bay Community Chorus was established in 2016.  Comprised of local talent, the chorus performs contemporary, popular and classical choral music several times a year at public and private events and is open to singers of all skill levels.  If you are interested in joining the Community Choir or booking us for a special event, please contact Sandy Johnson at 262-325-1065.

The Writer’s Group

An informal gathering for professional and amateur writers to share work and be inspired!  The Writer’s Group meets on the third Thursday of the month from 6:00 – 8:00 p.m. in various locations.

Get Involved!

The Alliance is a community effort that benefits our community; if you are interested in participating in any of our programs, volunteering, donating or becoming a member, click on the Volunteer or Membership/Donate tabs or contact us at wbculturalartsalliance@gmail.com.

 2020-21 Board Members

Jim Dallessandro

Lilia Delgado

Sandy Johnson

Michelle Melzer

Marijo Petullo

Dave Rowland